marisa rodriguez marketing & communications provides strategic solutions based on solid positioning and message strategy to take your business to the next level.
It's all in the strategy
All too often, companies create marketing based on who they think they are and what they believe their customers want. Although this sounds reasonable, the reality is: when you are too close to something, you are unable to see it from a clear, objective standpoint. That's why we take what we like to call a "scientific" approach to marketing by objectively assessing how to best reach your target market.
- We talk with you about who you are, where you've been and where you want to go
- We review your competition to see what they are doing
- We look at market trends to discern what's on the horizon
- We talk to your customers to hear exactly what they think about you and your products and services. We find out why they've chosen to work with you and how they found out about you
Armed with this information, we develop laser-sharp positioning and messaging that not only differentiates you in the marketplace, but does so in a way your customers and prospects can relate to. This positioning and messaging form a solid foundation upon which to build your marketing collateral materials and are invaluable when it comes time to talk to your prospects, crafting copy and making decisions about future business goals.
Marketing and Promotions Plan
Postioning and messaging are only the first step. Marketing and advertising theory maintains that your customers have to encounter you five to eight times before they even remember who you are and what you're selling. marisa rodriguez marketing & communications also develops a creative, customized marketing and promotions plan to increase the visibility, credibility and profitability of your business. Each customized plan provides recommendations, timelines and cost breakdowns for your internal and external marketing communications efforts.
Because every company reaches their target market in different ways, each marketing plan includes a unique combination of the following:
Collateral
Not only do print and online written materials explain your products and services to your customers and clients, but when written well, they are the most powerful sales tool you can have. When brochures and websites do their job, prospects are screened and better educated, making the sales process less time-consuming. Collateral materials include:
Advertising
Whether it is a local print ad or national television ad campaign, we evaluate and recommend the types of media where your advertising dollars will be most effective. marisa rodriguez marketing & communications manages everything from:
- Concept development
- Copywriting
- Design direction
- Media placement
Public Relations
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Public relations is a great way to tell people about a new product or service you have to offer via the media. The right PR campaign enhances, or in some instances can be used in place of, an advertising campaign. Whether it is a positive product review or simply a mention of your company, effective public relations builds awareness with potential customers. We work with you to help decide if you have a newsworthy story to pitch to local and national print and broadcast media, and then craft a story to tempt any journalist.
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Additionally, if you are interested in creating a presence in the marketplace through ghost-written articles or by distributing white papers, you can rely on us for that as well.
Promotional Products
As the saying goes, "A picture is worth a thousand words." The same holds true for a promotional gift. When businesses want to reward employees or thank valuable customers, promotional products and gifts can be an inexpensive, yet eloquent, way to say "Thank you for your business!" We'll find just the right product for the right price to help support your brand.
A la Carte Writing and Editing Services
marisa rodriguez marketing & communiciations also works with you to create high-impact materials that are strong on message and consistent in style and tone-all focused to achieve your business goals. marisa rodriguez marketing & communications writes materials that communicate to your customers in five ways:
Clearly: Make your product or service offering easy to understand.
Concisely: Get your customers' attention quickly!
Compellingly: Make sure your customers understand why your product or service is better
than your competitors'.
Creatively: Make your customers take notice and remember your company.
Consistently: Keep in touch with your customers regularly to stay top-of-mind.
Growing your sales and improving your marketing strategy is our number one goal. Contact us to get started today!
