positioning & taglines |brochures |direct marketing | articles & white papers | public relations | websites
Positioning & Taglines (Back to top)
Greenpoint Landscaping
Small landscaping company aims for the big time
A growing company called Dig It Landscaping realized the need for a brand and messaging overhaul. After an extensive analysis of the company's goals, interviews with customers and review of the trends in the marketplace, Greenpoint Landscaping was born. To make it clear to prospects and customers that Greenpoint Landscaping was a one-stop-shop for all soft- and hardscapes, a new logo and tagline "One Source. Infinite Possibilities." was developed.
Crescent Appraisal
Company distinguishes itself with strong ethics
During the real estate boom in the Seattle area, there were many unscrupulous lending practices that at times hinged on cooperation from appraisal companies. Crescent Appraisal built a reputation as a reputable firm, which provided timely appraisals but refused to bow to the pressures of a fast and furious market. New positioning and messaging provided the foundation for a new logo, website and new collateral materials for the company-all of which incorporated their new tagline "Responsive. Reliable. Ready".
Brochures (Back to top)
Even the most time-honored institutions need a fresh look and feel
In 2004, the Greater Seattle Chamber of Commerce decided it was time to start updating their marketing materials. The first piece they commissioned was a general brochure developed to target prospective Chamber members. They turned to marisa rodriguez marketing & communications for compelling copy which inspired their new punched up design.
Being in the dried goods market-doesn't call for a dry brochure
After 90-plus years as a successful business, Genesee Union Warehouse decided it was time to turn to marisa rodriguez marketing & communications for the writing and design of their first marketing brochure. The brochure was so well received, it was also translated into Spanish.
Start-up's first prospectus written and delivered in two weeks
Emeritus Corporation decided they wanted to become a publicly traded company sooner than later. Their prospectus was researched and written in record-breaking time — before the Internet was available for research. Written to be informative as well as entice prospective investors, this beautiful piece accomplished its goal with class and style.
Booming reprographics shop grows its service to fill its shoes
When United Reprographics saw which way the wind was blowing in the construction and architectural industry, they realized they needed to expand their services to meet upcoming demand. With the development of a series of brochures and direct mail pieces, United Reprographics differentiated themselves from their competitors who do little to no marketing.
Speaking the language of their customers
A family-owned company competing in the competitive multi-cultural world of translation and interpretation, Dynamic Language wanted a series of brochures to explain the benefit of its services to different industry segments. After interviewing customers and keying in on the company's strengths, brochures were written and designed to look like one family of materials.
Follow-up and follow-through delivers information to a target audience
United Reprographics' revenue has been growing steadily since the start of business, but the company didn't want to rest on its laurels. They agreed with our recommendation that a mail campaign was the best way to tout their services to prospects and customers. We incorporated eye-catching images on oversized postcards to ensure that the company's message stood out in the crowd.
John L. Scott Franchise Recruitment
The Pacific Northwest's largest locally owned real estate company find ways to expand
During real estate's booms and busts, recruitment of agents and successful stand-alone offices is one sure way to keep companies thriving. John L. Scott Real Estate Recruitment wanted a compelling direct mail campaign to pique their prospects' interest. A series of six pieces were developed as part of an on-going drip marketing campaign to woo prospective brokerages.
Premier northwest real estate company addresses shift in 2008 real estate marketplace
With the economy in a downturn and real estate sales slipping, John L. Scott Real Estate took the bull by the horns by commissioning a white paper to clearly explain the state of the market to the company's customers. Posted for several months on www.johnlscott.com in the beginning of 2008, the 12 page white paper was distributed by virtually every one of the company's 4,000 agents to their customers. "Why Now is a Smart Time to Buy" was mentioned in blogs, used in advertising and excerpted in a number of industry publications.
Small company raises profile with public relations efforts
Lacking in a concentrated marketing and advertising strategy, Imprev chose to increase awareness of the company's services through the use of ghost-written articles in several real estate trade publications. This article entitled "Virtually Indispensable" from Realty Success Magazine addressed the very real disconnect between what real estate agents provide their customers and what their customers wanted to see.
Monthly newsletter addresses growing strength of the hispanic marketplace
Outsource Marketing kept in touch with current and prospective customers via an informative newsletter that addressed industry trends. With the explosive growth of the hispanic market, an insightful white paper/article entitled "Are you serving the minority-majority"with an analysis of the market, including statistical information was delivered in 2006 to email inboxes.
Pursuing new markets without getting too technical
Because of crossover within the electrical and telecommunications contracting industries, Leviton Telcom wanted to penetrate the electrical contractor market. They started with this article in Electrical Contractor, a trade publication.
Reader-driven story garners full-page in Puget Sound Business Journal
This free service was such an incredible offering from Coldwell Banker Bain real estate, that it was easy to show the Puget Sound Business Journal why their readers would be interested in hearing about this. The journalist who wrote the article insisted the pitch letter that inspired this article was the best pitch letter she'd ever seen. The article entitled
"Bain program connects customers with contractors" was the result.
Great stories write themselves
After doing research on her house in the summer of 2002, Marisa decided to contact the Seattle Times and pitch her own story for the Real Estate Section. She made front-page news.
Website Content & Info Architecture (Back to top)
All information architecture and copywriting of the following websites performed by marisa rodriguez.
DynamicLanguage.com
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